![]() Personally, I really enjoyed the insights and advice on management innovation for a blitzscaling company. This is certainly helpful for companies and teams as they evaluate the next growth strategy for themselves. ![]() This book consolidates all the shared insights and provides concrete frameworks and principles behind the strategy. Reviewsįor those who have been listening to Reid Hoffman’s Master of Scale podcast, the concept of blitzscaling is not foreign. However, in general, a company should only adopt this strategy upon achieving product market fit. When to Blitzscaleīlitzscaling could be used as both offensive and defensive strategy. Hence, the core drive behind blitzscaling is really based on survival instinct of “do or die”. With the markets growing at an accelerating pace and rapid advancement in technology, a company that is contented with its existing state will get acquired or become obsolete quickly. On the other hand, established companies like Tencent and Facebook also had to blitzscale their presence in the mobile market due to the rise of mobile as compared to web. ![]() They had to blitzscale in order to gain competitive advantage and fight off competitors in different markets. For platforms like Airbnb and ClassPass, achieving mass market adoption was essential to long term profitability of the business. While the authors did not explicitly state why should companies adopt blizscaling, they used several prominent examples to illustrate the success and motivation behind this strategy. Similarly, blitzscaling refers to a strategy which a company deliberately chooses to scales its growth rapidly in order to achieve significant competitive advantage or market share. The essence of the strategy is to break through enemy’s defence line swiftly with concentrated but short firepower. What is Blitzscalingīlitz is the German word for ‘lightning’, the term was first used to refer to a warfare strategy adopted by the German during the WWII. ![]() In this book, the authors explain the basic concepts and principles behind blitzscaling and how it can be applied in fast-growing companies, in terms of innovation in business model, strategy and management. ![]()
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