Learning the history of PageRank is not only absorbing but also offers a helpful context for planning a coherent SEO campaign. Over the last two decades, Google has reaped the benefits of using PageRank while having to fight various methods of abusing it by website owners simultaneously. PageRank helped Google conquer the web and tremendously impacted the SEO industry. Nowadays, Googlers rarely discuss PageRank, but it’s hard to imagine Google without it. The number of links on your pages may be a strategic choice.It pays to get your content linked by other reputable websites.These features of the algorithm have two consequences when it comes to SEO. The more links there are on a page, the less value each of them can pass. Links on a page share the value of that page’s PageRank between them. However, if a given page links to many other pages, those pages will only receive a fraction of a given page’s authority due to PageRank dilution. Therefore links from reputable sites pass more PageRank value. PageRank is a recursive algorithm - the value assigned to links from a given page depends on the number and quality of links that a given page itself has received. While it’s far from the only ranking factor that Google uses, it’s definitely an important one. According to this logic, the more links a given web page gets from other web pages, the more important it is deemed - pages with a higher PageRank score are considered more useful for web users and should appear higher on Google’s search results page. The original idea of Larry Page and Sergey Brin was to create an algorithm that would see links as votes that pages cast for each other, expressing trust and endorsement. 6 Key takeaways Why is PageRank crucial for SEO?
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